The master perfumers of France had fun crafting their best version of the world’s greatest perfumes. Selected in eight collections, each scent has been meticulously developed, enhanced, and refined by drawing inspiration from the most popular fragrances. They guarantee longer-lasting wear and greater olfactory intensity while maintaining the same formulation and olfactory family as the original. This is, by no means, a copy but rather a re-exploration of the olfactory pyramid.
"The same perfume, but longer-lasting, more concentrated, more intense, and... much cheaper by paying only for the 'juice' and not the design."
THE CONCEPT:
To market a product, {and not a brand}, at a price accessible to the general population, while emphasizing quality and origin, and adapting to local consumer habits, tastes, and expectations. To present perfume as an impulse purchase, displayed on counters near checkout areas, in any type of store. [Clothing, home gifts, shoes, small supermarkets, and more...]
To offer 48 different scents of eau de parfum in 30 ml under the same packaging, prioritizing scent and quality while encouraging customers to test the perfume through free testers and visually appealing marketing. Never claiming to make a copy.
To market a product, {and not a brand}, at a price accessible to the general population, while emphasizing quality and origin, and adapting to local consumer habits, tastes, and expectations. To present perfume as an impulse purchase, displayed on counters near checkout areas, in any type of store. [Clothing, home gifts, shoes, small supermarkets, and more...]